Bonus Material: Video Ad Examples
E-commerce Marketing

Starting an Online Store? Here's How to Close Your First Few Sales

Tamas Szakal
January 13, 2023

Starting an online store is an exciting venture, but getting the word out and making sales may be difficult. Here are a few pointers to assist you get your marketing started and close those first few sales:

Optimize your website

Having a website that is both easy to navigate and aesthetically pleasing is crucial if you want to succeed in the competitive world of e-commerce. Make sure there are obvious calls to action and a streamlined purchasing process on your website. Moreover, as the number of customers who shop online from their mobile devices continues to rise, it is important to make your website mobile-friendly. Consider investing in a responsive web design or a mobile-specific site that automatically adjusts to different screen sizes.

Utilize social media

Facebook, Instagram, and Twitter are just a few examples of social media sites that can be used effectively as promotional vehicles to get your message out to more people. You can start promoting your products by making a business account and uploading content like product photos, behind-the-scenes videos, and customer reviews. Tell people about upcoming sales, events, and other promotions. Communicate with your target market via social media by answering their questions and addressing their concerns.

Leverage influencer marketing

Influencer marketing is an effective strategy for expanding your brand's visibility and attracting new customers. Join forces with prominent people in your field who also happen to have a sizable following. They can aid in spreading the word about your products and building up your brand. It's important to pick influencers whose followers are made up of your ideal customer and whose beliefs are congruent with your own.

Use email marketing

Creating an email list is an excellent way to keep your brand at the forefront of your customers' minds and encourage repeat business. Start collecting email addresses by creating a sign-up form on your website. To send newsletters and promotional emails to your subscribers, use an email marketing tool. Create a more personalized approach by adding the subscriber's name to the emails and segmenting your email list based on their behavior and past purchases.

Offer discounts and promotions

In order to get new customers to buy, it's a good idea to offer them some kind of discount or promotion. One strategy for getting noticed is to offer a special deal or discount to first-time buyers or to host a sale. Share information about sales and special offers via social media and email marketing. 


SEO, or search engine optimization, is the practice of making a website or product page more visible in search engine results. This will increase the likelihood that people who are looking for products like yours will find your store at the top of the search results. Make sure to include appropriate keywords in the titles, descriptions, and tags of your products. Make sure the visual content of your site is also search engine optimized.

Use Google Ads

If you want more people to see your website, you should use Google Ads. You can reach the right audience by targeting specific keywords, demographics, and interests. Monitor your campaigns on a regular basis and make changes as needed.

Utilize Facebook and Instagram Ads

Facebook is one of the most popular social media platforms, and it provides a number of advertising options that can assist in driving traffic to your website. Facebook Ads allow you to narrow your advertising to a specific group of people based on their age, gender, location, interests, and even their actions on your website or in your inbox.

You can choose from several types of Facebook ads, including:

  • Ads that appear in the news feed as images or videos
  • Carousel ads feature multiple products in a single ad.
  • Collection ads that allow customers to preview products and buy them directly from the ad
  • Dynamic ads that automatically show products to people who have previously viewed them on your website

Track and Analyze

Tracking your website's traffic with a tool like Google Analytics will show you which pages are the most popular. You'll learn more about your target demographic and find out where your website could use some work. In order to fine-tune your advertising approaches, you should examine the numbers and make choices based on what you find.

In conclusion, if you put into action these advertising strategies, you will be well on your way to launching a successful online store and making your first sales. Don't give up easily; keep at it, and remember to track your progress and make adjustments based on what you learn.