Bonus Material: Video Ad Examples
Video Ads

How to Make the Most of Video Ads to Increase the Number of Visitors

Denise Yoder
January 17, 2023

Looking to expand your current Shopify venture? If that's the case, you should look into video ads. Video advertisements are the best way to promote your business because they are more interesting, memorable, and shareable than other types of ads.

Photo by Donald Tong on Pexels

To help you get started with video advertising for your Shopify store, we've compiled a few tried-and-true tips for making compelling videos right here in this post.

You can expect to see results from video advertising right away, and we'll show you how to launch your campaign.

The Benefits of Using Video Ads for Your Shopify Business.

The visual appeal of video advertisements makes them more interesting to consumers. Video ads are more likely to be seen and watched than written ones, and the information presented in them is also more likely to be remembered.

Video Ads are more Shareable than Other Forms of Advertising.

In comparison to other forms of advertising, video ads are also easier to share. People are more likely to share a video than an advertisement with their friends. This is so that people can more easily relate to videos, which are more entertaining.

Video Ads are More Memorable than Other Forms of Advertising.

Finally, compared to other forms of advertising, video ads are also more memorable. People are more likely to remember a video advertisement than they would if they had only seen a still image or read some text. This is because when information is presented in a video format, our brains process it differently.

The Best Practices for Using Video Ads for Your Shopify Business.

The best video ads are those that are short and to the point. No one wants to watch a long, boring ad, so make sure your videos are under two minutes. Get straight to the point and tell viewers what they need to know about your product or service.

Use Professional-Looking Videos.

Your video ads should look professional in order to gain the trust of viewers. Invest in good quality equipment and hire a professional videographer if necessary. Make sure your videos are well-lit and clear, with no background noise.

Use Compelling Calls to Action.

Your video ads should have a strong call to action that tells viewers what you want them to do next. Whether it’s visiting your website, signing up for your newsletter, or making a purchase, make it easy for them to take that next step.

How to Get Started Using Video Ads for Your Shopify Business.

There are a number of video ad platforms available to choose from, each with its own set of features and benefits. When selecting a platform for your video ads, be sure to consider your budget, your target audience, and the types of videos you want to create. Some popular video ad platforms include YouTube, Facebook, and Instagram.

Create Your Video Ads.

Once you've selected a video ad platform, it's time to start creating your ads! When creating your videos, be sure to keep your target audience in mind and create content that is relevant and engaging. Additionally, make sure your videos are properly formatted and meet the requirements of the chosen platform.

Place Your Video Ads.

After your videos are created, it's time to start placing them on your chosen platform(s). When placing your ads, be sure to target your audience appropriately and use effective placement strategies. Additionally, monitor your video ads regularly to ensure they are performing well and making the desired impact on your business.


As you can see, video ads offer a lot of benefits for Shopify businesses. If you're looking for a way to improve your sales and engagement, video ads are definitely worth considering. Just be sure to keep your videos short and to the point, use professional-looking videos, and include a strong call to action. With these tips in mind, you'll be well on your way to success with video ads.