Bonus Material: Facebook Video Ads Swipe File
Facebook videos: from cats knocking fragile objects off tables to a wide range of "life-changing" hacks, you can love them or hate them.
But you can't ignore them.
And neither can your customers.
Who hasn't fallen into a deep Facebook video rabbit-hole, emerging back from the screen after many minutes (or maybe hours)?
Facebook videos can be entertaining, educational, and even commercial.
They're certainly engaging, no matter the topic.
With the right strategy, they are a powerful tool to boost your ecommerce site's reach.
And the data proves that video ads are really paying off.
A 2021 study from Wyzowl shows that:
If you’re an ecommerce site owner, you shouldn't miss the opportunity to capitalize on the power of video ads and engage directly with your customers.
If you’re not a professional editor, creating Facebook video ads by yourself can sound overwhelming.
But the solutions are online: there are thousand ways to create entertaining video ads.
And some of them are free, too.
We’re going to show you 16 of the best Facebook video ads tools to level up your video making skills.
By the time you’re done, you’ll know the perfect Facebook video ads creator to suit your ecommerce sites' needs.
Life as an ecommerce site owner probably means you wear many hats: the marketer, the accountant, the content creator…
Biteable will save you precious time creating Facebook Video Ads. And it's beginner friendly!
Experience: Beginner
Video creation time: 5-10 minutes
Price: There’s a forever-free version with limited features, plus plans starting at $19 per month.
How it works: Biteable comes pre-loaded with tons of resources — 1.8 million to be exact. Pick and choose from a library of Facebook ad templates, animation, effects, and footage. You can grab it as-is or customize until it’s perfect. When you’re done, share it instantly to Facebook or download it to plug into your Facebook Ads campaigns.
Want more sales for your Shopify store? Enter: Video Ad Machine.
Experience: Beginner to intermediate
Video creation time: seconds (just a few clicks)
Price: Free forever plan available. Pro plan starts at $24 USD per month.
How it works: You’ll love this:
You install Video Ad Machine directly from the Shopify app store, pick the products you want to promote with video ads and let the app take care of everything else.
From animations, texts, transitions and effects.
If you’re looking for a fast and effective way to level up your video game (without hiring a video editor), you should give it a go.
A library of nearly 3 million stock images and videos plus tracks?
Yes, please.
If you want a fast tool suitable for a one-person content team (aka YOU), that's it.
Experience: Beginner
Video creation time: 5 minutes
Price: There’s a forever-free version with limited features, plus plans starting at $15 per month.
Not sure it's worth the investment? InVideo gives you a free 7-day trial to decide.
How it works: InVideo comes pre-loaded with all the images, tracks, templates, and stock videos you could need to create Facebook video ads for your ecommerce site.
Feeling fancy?
Add elements like text animation, special effects, and music. The editing tools are simple and direct, with cropping and resizing done in a single click.
Bonus Material: Facebook Video Ads Swipe File
Maybe you're feeling bold when it comes to creating your Facebook video campaigns.
Maybe you're even thinking of creating a stop-motion!
Look no further: Animoto has a drag-and-drop solution for you.
Experience: Beginner
Video creation time: 5 minutes
Price: There’s a forever-free version with standard features, plus plans starting at $15/month.
Price: The free version has standard features, but includes Animoto's branding.
Yearly plans start at $15/month, and all plans include unlimited video creation, social sharing, and access to their music library.
How it works: Animoto's stop-motion elements make it stand out from other video ads creators. You can:
This Facebook video creator even allows you to turn your stop motion video into a GIF, so you repurpose your video into different types of content (and channels) to see what resonates best with your target audience.
Promo couldn't have more impressive accolades: this video making tool is both a Facebook Marketing partner AND a Shopify partner, too.
A match made in heaven for your very own ecommerce site?
We'll let you decide.
Experience: Beginner
Video creation time: 5-10 minutes
Price: Ecommerce site owners are welcome to test the tool for free. However, to download your videos, you'll have to subscribe.
Yearly plans start at $11 per month.
How it works: Promo offers everything you need to make catchy Facebook video ads. The library includes more than 4,000 video templates — customizable and ready to use. Promo lets you post videos directly to Facebook through your creator dashboard.
And, as simple as that, your Facebook video ads are out
Are you looking for effortless Facebook video ads creation and advanced customization?
Give Creatopy a try.
Experience: Beginner
Video creation time: 6 -10 minutes
Price: Use the 7-day trial to test Creatopy's features and see if they work for your ecommerce site. Yearly plans start at $17 per month.
How it works: Creatopy is an all-in-one Facebook video ads creator (which is what this article is about, if you haven't noticed yet).
Choose any of its stunning video templates and customize it to suit your ecommerce site. In addition, Creatopy’s editor also allows you to:
Bonus Material: Facebook Video Ads Swipe File
Experience: Beginner
Magisto uses AI to speed up the Facebook video ad creating process – perfect for ecommerce site owners who are not that confident with their creative skills.
And saves you time, too.
Experience: Beginner
Video creation time: 10 minutes
Price: Yearly plans starting at $4.99 per month – including videos up to 10 minutes long.
How it works: The AI-powered features from Magisto turn your clips or chosen templates into stunning video ads.
Select a clip, add your preferred music and effects, and let Magisto handle the rest. This creator also offers custom branding, captions, b-roll effects, and cloud storage.
Experience: Beginner
Video creation time: 5 minutes
Price: Free
How it works: Shopify video maker offers a bunch of templates for ecommerce sites.
Whether you're looking for video feature discounts, buy one get one free offers, or holiday-related promotions, this video ad tool focuses on all matters ecommerce, generating videos that help drive sales for online merchants.
Tailor-made for you, basically.
Thinking beyond Facebook video ads?
Wave.video allows you to embed your video creations anywhere – including a customizable player appearance.
Experience: Intermediate
Video creation time: 7-10 minutes
Price: The free version contains the basic features, however, it doesn't allow downloads.
Yearly plans start at $24 per month.
How it works: Wave.video has a lot in store to deserve a place on our list.
You can:
Pick a template, and the Wave.video will take you to its visual editor. You can also resize your video in 30+ formats, making it easy to repurpose your Facebook video ad on different mediums.
Bonus Material: Facebook Video Ads Swipe File
Stating the obvious: Facebook video ads can be simply moving images.
Sure.
But they can also involve animated promos, logo reveals, slideshows, kinetic typography, music visualizations, and more…
Renderforest is a tool for the ambitious ecommerce owner who wants their ads to go a little bit further (without the skills of a whole production team).
Experience: Intermediate
Video creation time: 8-10 minutes
Price: Thefree version includes unlimited 360p video exports with watermarks. Yearly plans start at $6.99 per month.
How it works: If you want animated videos, let Renderforest come into the picture.
The complete subscription of the tool offers:
No one will believe you did those animated Facebook video ads alone.
Visme's video making toolkit includes a lot of – well, tools – to make your ecommerce video ads even more engaging:
It might take a little longer to get your video ready, but the results will be worth it.
Experience: Intermediate
Video creation time: 10-15 minutes
Price: The free version allows only JPG downloads. To get video downloads, subscriptions start at $29 per month (billed yearly).
How it works: Visme is another powerful Facebook video ads maker for bringing your vision to life, including design elements to spice up your videos.
It also gives the option to add in your own colors and fonts, and helps you correspond ads to the optimal dimension for each Facebook placement.
Experience: Intermediate
Video creation time: 10-15 minutes
Price: The free version doesn't include downloads. Yearly subscriptions plans start at $24.92 per month.
How it works: Moovly is a versatile tool that lets you create videos in different styles – perfect for ecommerce entrepreneurs with more than one product category (or more than one ecommerce site).
Start with a template from a growing list of custom scenes, and modify it to fit your business branding.
You can also:
Bonus Material: Facebook Video Ads Swipe File
Soapbox will help you get there. And the best thing is, you only need to install their Chrome extension to get started.
Experience: Intermediate
Video creation time: 8-10 minutes
Price: The free version doesn't include video downloads. Yearly plans, plus plans start at $300 per year.
How it works: Soapbox's Chrome extension records your webcam and screen to create stunning videos for Facebook. If you’re looking to promote commentary or Q&A videos, then this one’s for you.
The free version lets you create unlimited videos (and export them to your Wistia account), generate a custom thumbnail, and use transitions and zooms to add appeal.
Part of Microsoft, Clipchamp offers complete video making resources for creators of all types – making it a versatile tool (and advantage) for ecommerce site owners.
Experience: Intermediate
Video creation time: 5-10 minutes
Price: The free version allows 480p exports. Monthly plans start at $9 per month.
How it works: Clipchamp offers the ease of uploading and editing videos through their mobile app – a great choice for ecommerce site owners working remotely.
Clipchamp's mobile dashboard is much easier to navigate than other tools, and applying transitions is no issue at all. You can start recording on the go knowing it is possible to edit and convert your footage into a video ad in no time.
Maybe you've edited videos before and feel a bit more confident with your skills. Not enough to invest on Final Cut yet, though.
Video Toolbox is the (free) step-up alternative to give ecommerce site owners more control over their video making process.
Experience: Advanced
Video creation time: 15-20 minutes
Price: It’s free. Yes – completely and forever free.
How it works: Video Toolbox has various tools for making advanced edits to video files. You don't get templates, so you'll need to upload your own clip and start from the ground up.
Once done, you can use the editor to trim and crop your video, add a watermark, and make other edits – but if you're not familiar with video editing tools, you might struggle.
The design is not exactly user-friendly (or pretty, if we're being honest), but as a completely free alternative with advanced editing tools, it's definitely worth a try.
The closest an ecommerce site owner can get to being an professional without actually getting a Final Cut subscription: Adobe Spark.
Experience: Advanced
Video creation time: 10-15 minutes
Price: You can get a 30-day free trial of the starter plan. Its subscription costs $9.99 per month.
How it works: Don't be fooled by its minimalist interface: Adobe Spark is a relatively advanced video creator.
Despite the availability of templates, there’s a learning curve to customizing videos for Facebook ads. Once you get the hang of it, though, you can create a lot of professional videos to use in your campaigns.
The tool lets you add various elements to personalize your videos, including images, text, background music, voice-overs, and beautiful Adobe Fonts and premium templates.
No ecommerce site can go without investing in Facebook video ads.
And no, you won't need a pro content team – or your second cousin's help – to get them done.
There are plenty of online tools – some of them completely free – to get your Facebook video ads ready in 15min.
No matter your editing skill levels or confidence in your creativity, there's an online video making tool waiting for you.
Need even more creative ideas for your video ads? Download our Facebook video ads swipe file for 49 examples of engaging videos to inspire your next ecommerce campaign.
