Bonus Material: Video Ad Examples
E-commerce Marketing

7 ways to positively influence purchase decisions in your Shopify store

Emily Garcia
January 16, 2023

In order to increase sales and expand your business, it's critical for e-commerce store owners to comprehend how consumer decisions can be positively influenced. To do that, consider these five strategies:

1. Use high-quality product images

To showcase your products and give customers a clear idea of what they are purchasing, high-quality product images are crucial. Use crisp, well-lit pictures that accurately depict the product, and include shots from different perspectives to give customers a full picture.

2. Add product videos to collection pages

Videos can be an effective marketing tool for showcasing goods, outlining features and advantages, and giving potential customers a more thorough understanding of the products they are considering. Your collection pages may benefit from adding product videos to boost engagement, enhance customer satisfaction, and increase sales potential. Using the Autoplay Product Video Gallery app is the only way to accomplish that on Shopify at the moment. This app makes it simple to add videos to collection pages, and as soon as the page loads, the videos start playing automatically. This can help you capture visitors' attention and give them a better understanding of your products. Another feature is that it can be used to make video galleries, display multiple videos on one page, or demonstrate various uses for a product from various perspectives.

3. Provide detailed product descriptions

Customers can better understand the features and advantages of your products by providing them with thorough product descriptions in addition to videos and images. Include all pertinent details that customers might need to know, such as material information, dimensions, and other pertinent information.

4. Offer a money-back guarantee

In addition to lowering the risk of making a purchase, offering a money-back guarantee to customers can help establish trust and credibility. This has the potential to be an effective tool for swaying consumer choices and increasing sales.

5. Make it easy to find what they're looking for

Ensure that customers can find what they are looking for quickly and easily in your store. This entails offering thorough product information and reviews as well as a menu structure that is simple and easy to understand.

6. Utilize customer reviews

Reviews from customers can have a significant impact on purchasing choices. They offer prospective customers real-world examples and feedback from other customers, which can assist them in making more knowledgeable purchasing decisions. Encourage customers to post reviews on your website, and make sure to deal with any unfavorable comments in a prompt and courteous manner.

7. Offer incentives for purchases

Giving customers incentives like discounts, free shipping, or loyalty points can be a great way to entice them to make a purchase. These offers can be a strong motivator for customers who aren't sure whether to make a purchase, which can boost sales and improve client loyalty.

You can increase the likelihood that customers will make a purchase from your online store and, in turn, have a positive impact on their decision by incorporating these extra strategies.